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The Tech Break

PART 2: Choosing a Partner That is Loyal to Customer Success

Jul 24, 2015 / by Joseph Javien posted in Loyalty, Values, VAR

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently.”

—Warren Buffet

The life of an IT professional can be rather stressful and challenging. With businesses relying on the stability and availability of secure networks and performance computing, IT feels the pressure of making every project a success. As businesses become more agile, moving at the “speed of light,” any perceived latency or downtime can cause user and customer dissatisfaction which can equate to loss of profits, productivity and confidence.

As a countermeasure, it is recommended to partner with a technology solutions provider(s) that can help manage, strengthen and optimize IT workflows and environments that align with the goals of the business and the IT department.

Are Your Technology Partners Loyal to Your Success?

We meet with customers everyday looking to expand, improve performance and secure their IT infrastructure. We recognize that there is no one size fits all solution for customer challenges/initiatives, therefore, we seek to understand customer objectives before recommending a solution. Through authentic, transparent, and honest interactions with customers, we have been successful in earning customer trust and building strong relationships.

… IT Happens

To Bird Rock Systems, being loyal means consistent and persistent support. We believe in staying committed to our customers, especially during challenging situations.  If you have been in IT for a period of time, we all know *stuff* happens. As a countermeasure, we exercise caution and proactively backup configs and have backout strategies just in case. We are in it for the “long haul.” In the midst of challenge is where some of our most loyal relationships have emerged.

Hand in hand with loyalty, integrity is an important value to seek when partnering with a solutions provider which I will talk about in my next article. Stay tuned!

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How to Choose a Technology Partner | PART 1

Aug 30, 2012 / by Joseph Javien posted in Technology Partner, Values

When you purchase enterprise class technologies, there are few manufacturers that will sell products directly to the customer. Much like a dairy farm selling milk through a supermarket, manufacturers like Cisco Systems, Palo Alto Networks or Dell Compellent sell products through technology partners also known as value added resellers (VAR). The term “VAR” gets tossed around a lot in the tech industry, but is the VAR you’re working with truly adding value to your organization? 


Often times when we meet with new customers they have an existing technology partner that they are working with. Some are happy, some are unhappy and others are somewhere in between. The most common response we hear why customers are unhappy with their existing VAR are:

-          Poor response time to issues and requests

-          Slow turnaround time on quotes a proposals

-          Lack of technical expertise

-          Bad customer experience

-          Lack of response and attention because of company size

-          Sales aggressive

It is important to partner with a VAR that you can trust that cares about your business and solving problems. Working with the right partner enables IT to resolve issues quickly, optimize technology and add solutions to the business that will help save time, money and deliver a competitive advantage.


In this series we will talk about what we see as important qualities and values to look for in choosing the right technology partner.


PART 2: Choosing a Partner That is Loyal to Customer Success


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