The Tech Break

We’re proud to share some exciting news: Bird Rock Systems has been recognized by Expel as a winner in its Second Annual Partner of the Year Awards. This recognition highlights the strength of our partnership with Expel and our shared commitment to helping organizations detect, respond to, and recover from today’s most advanced cyber threats.

At Bird Rock Systems, we’ve always believed that strong security outcomes come from combining the right technology with the right expertise. By pairing Expel’s 24/7 threat monitoring and rapid response capabilities with Bird Rock’s deep security engineering and advisory services, we help customers move beyond reactive security and toward true cyber resilience.

This award reflects the impact of that collaboration. Together with Expel, we enable organizations to gain better visibility across their environments, reduce alert fatigue, and respond faster to real threats—without adding unnecessary complexity to their teams. Most importantly, it reinforces our shared focus on delivering measurable value and real-world results for customers.

Being recognized by Expel is an honor, and it motivates us to continue raising the bar for what a security partnership should deliver. We’re grateful to the Expel team for the collaboration and trust, and to our customers who rely on us every day to protect what matters most.

Click here to read more about Expel’s Second Annual Partner of the Year Awards and all of this year’s winners.

When you purchase enterprise class technologies, there are few manufacturers that will sell products directly to the customer. Much like a dairy farm selling milk through a supermarket, manufacturers like Cisco Systems, Palo Alto Networks or Dell Compellent sell products through technology partners also known as value added resellers (VAR). The term “VAR” gets tossed around a lot in the tech industry, but is the VAR you’re working with truly adding value to your organization? 

Often times when we meet with new customers they have an existing technology partner that they are working with. Some are happy, some are unhappy and others are somewhere in between. The most common response we hear why customers are unhappy with their existing VAR are:

-          Poor response time to issues and requests

-          Slow turnaround time on quotes a proposals

-          Lack of technical expertise

-          Bad customer experience

-          Lack of response and attention because of company size

-          Sales aggressive

It is important to partner with a VAR that you can trust that cares about your business and solving problems. Working with the right partner enables IT to resolve issues quickly, optimize technology and add solutions to the business that will help save time, money and deliver a competitive advantage.

In this series we will talk about what we see as important qualities and values to look for in choosing the right technology partner.

PART 2: Choosing a Partner That is Loyal to Customer Success