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Jim Matteo
Chief Executive Officer

Defining Story: When I was 9 years old I asked my father for a go kart. As the youngest of 10 kids in the family I would frequently ask for things. My father said that I could have whatever I wanted. This got my attention and I immediately asked how. He said I just had to go out and work for it. That was the start of my entrepreneurial journey and what defines me as a CEO. I feel that we can achieve our goals in life through hard work and commitment.


Background: Jim Matteo founded Bird Rock Systems on the waves in 2003 at one of his favorite surf spots, Bird Rock. Since inception, Jim has built a company with consistent growth (6 times on the INC5000) and continues to bring tremendous value to his customers by creating a world class company culture. In 2012, Jim was awarded the EO- San Diego, Entrepreneur of the Year Award. His vision to provide ‘Best in Class’ technical solutions and customer services is rooted from his company’s core values.

Joseph Javien
Chief Operations Officer

Defining Story: In my 2nd year at Bird Rock Systems, I had the sole responsibility to host & run our annual Del Mar Race Track event. I was out of my element managing partners, customers & event logistics. I was nervous with a huge responsibility to represent Bird Rock Systems. With Jim’s belief in me & my ability to be teachable, I was able to overcome fears of failing & rose to the occasion. Working at Bird Rock Systems has been a series of opportunities to step out of my comfort zone. Every day I am compelled to lead by example & face challenges head on. This is the only way we grow & improve.


Background: In 2006, Joseph joined Bird Rock Systems as a Sales Specialist II shortly after graduating from SDSU. Since then, he has risen through the ranks to the VP of Services role. With a passion for team success, Joseph seeks opportunities for improvement, motivation & coaching company wide.

Brianna Woo
Vice President of Sales & Operations

Defining Story: I found my purpose at an orphanage in Mexico in 2011 when a then 8yr old girl, Alicia, showed me a happiness I never knew existed and ignited my passion to give & be selfless. She also indirectly taught me that you can accomplish anything. In 2014 the home I would visit her at got shut down. With no clue how to find her, a border dividing us & weak Spanish skills, I thought I’d never see her again. But with a little determination, networking & help of friends we were able to reconnect and have stayed connected over the years. This moment taught me to never give up, even if there is seemingly impossible obstacles in your way. I believe anything is possible and limits don’t exist!


Background: In 2009, Brianna graduated from SDSU with a degree in Business Finance. She started at Bird Rock shortly after graduating as the Operations Specialist I. Over the years her resourcefulness and dedication led her to become the VP of Sales & Ops. As an integral piece to Bird Rock Systems success, Brianna has dedicated her career to constant learning, customer satisfaction, and building a strong company culture.

Newsletter PPL Highlight 2
Larry Hoehn
Vice President of Services
Jack Rentz
Vice President of Operations
Blake Chesley Headshot
Blake Chesley
Vice President of Innovation, Marketing, and Partnerships
Christine Kim
Christine Kim
Director of Sales
Mark Donelan
Director of Sales


We want to share what Bird Rock Systems is doing to support you and your team to provide continuity of service at all times.

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