---
title: "SD Business Journal: Down the Dark Alleys of Data"
description: Looking at the access and security of sensitive data, Jim Mateo, CEO of Bird Rock says that access may call for “two-factor authentication,”
---

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## [SD Business Journal: Down the Dark Alleys of Data](https://www.birdrockusa.com/blog/bird-rock-systems-technology-blog/2012/6/25/sd-business-journal-down-the-dark-alleys-of-data.html)

 Jun 25, 2012 / by  Joseph Javien

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In an interview with the San Diego Business Journal, CEO of Bird Rock Systems Jim Mateo breaks down the first steps on how to protect your company data. When looking into the access and security of confidential data, especially sensitive data, he says that security and access may call for “two-factor authentication,” requiring a person to submit two forms of proof that they have permission to look at the data. This might be a password coupled with biometric information such as the user’s fingerprint.

Matteo displays a different security device used in two-factor authentication: A plastic token about the size of a house key. The device, from EMC Corp. subsidiary RSA, contains a liquid crystal display which shows a code number. The number changes every 60 seconds according to a mathematical pattern. To gain access to sensitive information, a computer user might key in their personal password as well as the number from the SecurID device.

Mateo continues on to talk about how to employ basic security techniques by describing how businesses need appropriate electronics, such as a firewall or a universal threat management device, to make it harder for hackers to get in.

“Next generation firewalls that are application aware are a great tool for businesses of all sizes,” Matteo said. These might uncover software that a computer owner was previously unaware of its presence.

For the full story visit: http://www.sdbj.com/news/2012/jun/25/down-dark-alleys-data/?page=2

 Topics: [In The News](https://www.birdrockusa.com/blog/topic/in-the-news), [Jim Matteo](https://www.birdrockusa.com/blog/topic/jim-matteo), [Security](https://www.birdrockusa.com/blog/topic/security)

![Joseph Javien](https://www.birdrockusa.com/hs-fs/hubfs/JosephJavien.jpg?width=100&height=100&name=JosephJavien.jpg)

#### Written by Joseph Javien

In 2006, Joseph joined Bird Rock Systems as a Sales Specialist II shortly after graduating from SDSU. Since then, he has risen through the ranks to the VP of Services role. With a passion for team success, Joseph seeks opportunities for improvement, motivation & coaching company wide.

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